Marketing recruitment – value – based language in recruitment
900.00 zł
Duration: 1 day, venue: online training (zoom).
To book training or obtain additional information contact us via the contact form.
GOALS OF THE TRAINING:
- Translating the positive image and behaviour of the recruiter into effective communication with the candidate.
- Embracing recruitment behaviours and techniques according to the AIDA sales model.
- Mastering techniques of asking questions aimed at discovering the candidate's real needs.
- Mastering the value – based language in recruitment.
- Tailoring the sales/recruitment pitch to the type and needs of the candidate.
- Expanding skills of dealing with challenging candidates.
THE BENEFITS OF TRAINING:
- You will learn how to design the recruitment process to mitigate the risk of rejection.
- You will learn how to talk to a candidate starting from first impression till offer, to increase the chance of successful recruitment.
- You will learn the specifics of value – based language and its use in recruitment.
- You will learn how to recognise the type of candidate, their needs, in order to adapt your message to the candidate.
- You will learn how to answer the same question differently, depending on the type of candidate and their needs.
- You will practise the methods of dealing with demanding candidates.
WHO IS THE TRAINING FOR?
- For recruiters conducting and planning to run recruitment
- For HR staff involved in recruitment projects
- For managers conducting recruitment processes
| Number | Subject | Subject scope |
| Block 1 | Building a positive image during the recruitment process | How AIDA can facilitate the entire recruitment process |
| Recruiter as a merchant – introducing a company and a position |
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| Communication with the candidate aimed at designing positive impressions |
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| Invitation to an interview |
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| Providing feedbackProviding feedback |
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| Clarifying doubts |
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| Block 2 | How to ask and answer to explore candidates’ needs | Questioning techniques to explore the real needs |
| Typical and unusual candidate questions and answers |
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| Block 3 | Tailoring communication to the candidate using value – based language | Individual approach to candidate |
| Exploring the needs and motivations of each type of candidate |
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| Communication and persuasion techniques |
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| How to sell an offer to a specific candidate type |
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| Block 4 | The demanding candidate - how to manage them | The challenging candidate – how to recognize and manage |
| How to deal with candidates' objections |
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| How to deal with emotions - the candidate's and your own |
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