English for sales (part I)
1,600.00 zł
Online course consisting of two modules, 4 months each, dedicated to sales representatives, sales managers, Business Development Managers, and other people working with customers in the sales area. The purpose of the course is to learn vocabulary and grammar structures that are critical to the sales and customer service process, as well as acquire skills and experience by conducting a presentation of company's offer, presenting a product before a group, and practicing meetings with customers.
Classes in the form of training sessions combining the theory and practice with varied discussions, conducting sample offer presentations before a group and taking part in simulated discussions and meetings with customers.
The course is conducted in small groups to provide the opportunity for easy conversation and practice (groups of up to 6 people).
Each participant receives resources covering the content of the course:
- Presentations
- Vocabulary list with examples of usage
- List of expressions used during lives (i.e. used by the participants during the course - self-presentation, contacting with a client etc.).
- Written language feedback based on sample meetings with clients (transcription)
- Certificate in Polish and English
Course Level: B1; B2
Where: online (zoom)
The first part of the course takes 4 months - 4 meetings of 60 minutes each, every month.
The participants of the part I will receive a 10% discount on part II.
| Subject | Duration | Subject scope |
| The role and tasks of sales | 2 | My role and tasks in an organization |
| Cooperation of with other company areas | ||
| Typical phrases related to the area of sales | ||
| Competencies of a good sales representative | ||
| Elevator pitch | 2 | Elevator pitch - how to prepare |
| Common self-presentation expressions | ||
| Self-presentation in practice | ||
| Contacting a customer | 2 | Preparing for a meeting |
| Different forms of contact - similarities and differences | ||
| Typical expressions and vocabulary used to communicate with a customer based on a form of contact (f2f, Phone, Mail, VC) | ||
| Conversation during an online vs. offline meeting | ||
| A beginning of a meeting | 2 | Beginning of a meeting - welcoming, small talk and first impression |
| Presenting the purpose of a meeting | ||
| Discussing an agenda | ||
| Surveying customer needs | 2 | Analysis of customer needs and motivations |
| A guide to asking questions | ||
| How to convey an offer to customer needs | ||
| Case study - match the elements of an offer to the needs | ||
| The value - based language | 2 | Feature - advantage - benefit... or the other way around |
| Transferring organization offer to customer benefits | ||
| Showing benefits in practice | ||
| Adjusting communication to a customer | 4 | The characteristics and behaviors of different types of customers |
| Behaviors and typical expressions adjusted to a customer | ||
| Conversation with a customer who does not allow you to speak - simulations | ||
| The “according to a schedule” customer - how to answer his questions - simulations | ||
| How to get a word in edgeways with a “life and soul” person - simulations | ||
| How to communicate with a silent customer - simulations |
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