English for Marketing (part I)
1,850.00 zł
Two-part course, 4 months each. This online course is dedicated to marketing specialists, PRs, Marketing, Brand Managers, and all the marketing professionals. Co-hosted by a Marketing Manager with international experience, a lecturer and a marketing coach, as well as a HR Manager with 15 years of experience in Poland and abroad, who is also a trainer and a Business English lecturer.
The course aims at broadening marketing related English vocabulary as well as learning and practicing everyday marketing lingo.
The course is conducted in small groups to provide the opportunity for easy conversation and practice (groups of up to 6 people).
Each participant receives resources covering the content of the course:
- Presentations
- Vocabulary list with examples of usage
- Exercises to consolidate knowledge from a particular topic
- Certificate in Polish and English
Course Level: B1; B2
Where: online (zoom)
The first part of the course takes 4 months - 4 meetings of 60 minutes each, every month.
The participants of the part I will receive a 10% discount on part II.
| Subject | Duration | Subject scope |
| Introduction to marketing | 2 | Marketing driven company |
| 4P vs. 7P | ||
| B2C, B2B or H2H - marketing orientations | ||
| Buyer Persona: into client’s shoes | 3 | Business Model Canvas - introduction |
| Creating buyer persona - workshop | ||
| Value Proposition Canvas - creating value proposal | 2 | Designing Value Proposition Canvas matrix - workshop |
| Brand Marketing - the brand in marketing | 3 | The brand in marketing |
| Marketing communication in the service of creating a brand | ||
| Marketing communication | 2 | Overview of marketing campaigns |
| Basic tools of online and offline marketing campaigns | ||
| Cooperating with subcontractors | ||
| Social Media Marketing | 3 | Introduction to social media platforms |
| Case studies - how brands use SM in communication | ||
| Analytics - what should we know? | ||
| Influencer marketing | 1 | What is influencer marketing |
| Case studies - how brands collaborate with influencers | ||
| Golden rules for designing IM in a marketing strategy |
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